Crumbl on LinkedIn: WHY ARE OUR COOKIES SO BIG? 🍪 We often get asked why our cookies are so… | 121 comments (2024)

“Accept Cookies” – that little button you often click without thinking that it's actually a piece of code that allows browsers and brands to monitor online activity through third-party tracking. They’re about to become extinct – The Cookie Crumble 🍪🍪As leading tech firms and regulators continue to prioritise user privacy over access to data with the goal of phasing out cookies completely, now is the time for brands to reassess how they collect data on their customers. A few tips from us:➡️ Customers that love you are willing to share insights on their habits and wants – connect with them directly to gain vital first-party data➡️ Recognise this as an opportunity to adapt and innovate your entire engagement strategy – from comms, to advertising➡️ Stay ahead of legislative changes to avoid getting caught out with uninformed engagement without compromising customer confidentialityDon’t worry…this isn’t the death of ALL cookies for now, but success comes from being ahead of the curve 📈Signing off,Team FH

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When do you start your Christmas shopping? It’s something I always put off for far too long, every year.I did the same thing with my newsletter. I’ll always regret not setting one up sooner. So:1. Start yours today (you have plenty to offer, no matter where you’re at)2. Plug it constantly (you won’t annoy the people who matter)3. Reward your subscribers with value (and do it through story)Learn from my mistakes.Don’t put it off, like Christmas shopping.-----------------------------------💫 Repost to your network🔔 Follow me (David McIlroy)to stay updated👇 Join 𝐓𝐡𝐞 𝐐𝐮𝐢𝐞𝐭 𝐒𝐨𝐥𝐨𝐩𝐫𝐞𝐧𝐞𝐮𝐫 below

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Trend #5 comes from ROSWELL's Maya Juchtman, who thinks brands will need to learn to leave third-party cookies behind in 2024..."Third-party cookies are going away in 2024! With rising concerns about privacy, tech platforms like Google have been phasing out third-party cookies for the last couple of years, with Chrome shutting down tracking in August 2024.While this might feel a little scary as a concept, if we plan and adjust our strategies thoughtfully, we can minimize the impact this will have on your business. This means how we spend our marketing budget and its perceived impact will need to change."So how should you change your strategy to deal with the phasing out of third-party cookies? Read the full piece to find out: https://lnkd.in/dsUij7Pp

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Check out our latest blog for strategies to re-engage your members and reignite their interest. #GhostMembers

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Are your members giving you the silent treatment? Our new blog sheds light on why they disappear and offers strategies to rekindle their interest.#RevitalizeConnections

Ever wonder why some of your consumers suddenly vanish? Our newest blog dives into the mysteries of consumer ghosting and reveals strategies to reignite their interest. #SmarterMarketing

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Feeling ghosted by your members? Don't worry, we've got the scoop on why they disappear and how to revive those relationships! Check out our latest blog. #ReviveConsumers

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I appreciate that many brands are navigating challenging waters as we approach the phaseout of third-party cookies on Chrome. Transitioning to alternative identifiers is not a straightforward process, and it's understandable if some organizations find it difficult to allocate the necessary resources or establish clear roles for implementation. But I genuinely believe that with a bit more focus and with the right partners, everyone can thrive in a post-cookie, privacy-first world.

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The holiday season is here – do you know what your employees are doing on your network?According to a new survey from Vercara, 55% of them are using their corporate devices to online shop.Want to know which generation poses the greatest risk? Check out the results below!

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