Crumbl Cookies is a beloved bakery brand known for its delectable cookies and indulgent ice cream. As one of the fastest-growing franchises in the United States, Crumbl Cookies has captured the hearts and taste buds of cookie enthusiasts nationwide. But who owns Crumbl Cookies and what is the story behind this sweet success?
Founded in 2017 by cousins Sawyer Hemsley and Jason McGowan, Crumbl Cookies quickly emerged as a standout in the bakery industry. With a shared passion for cookies and a vision to create a brand that brought people together, Hemsley and McGowan set out to perfect the art of cookie-making.
Since its inception, Crumbl Cookies has grown exponentially, boasting over 850 stores across the United States and expanding its franchise to Canada. The company’s commitment to quality and innovation has propelled its popularity, with customers eagerly awaiting the weekly rotating menu of decadent cookie flavors.
Through extensive recipe development, A/B testing methods, and customer feedback, the founders crafted the perfect cookie recipe that combines irresistible taste and visual appeal. Every Crumbl Cookie is meticulously prepared with the utmost attention to detail, ensuring a memorable experience for cookie lovers.
With a mission to bring friends and family together over the best cookies in the world, Crumbl Cookies has created a brand that not only satisfies cravings but also fosters connections and enhances lives. Their dedication to providing an exceptional customer experience has earned them a loyal following and propelled their rapid growth in the industry.
Key Takeaways:
- Crumbl Cookies was founded in 2017 by Sawyer Hemsley and Jason McGowan.
- The company has over 850 stores across the United States and has expanded to Canada.
- Crumbl Cookies offers a rotating menu of decadent cookie flavors, ensuring excitement and variety for customers.
- The founders focused on perfecting their cookie recipe through meticulous testing and customer feedback.
- Crumbl Cookies is committed to bringing people together over delicious cookies and enhancing the customer experience.
The Founding of Crumbl Cookies
Crumbl Cookies, the beloved franchise chain of bakeries known for their delectable cookies and ice cream, was founded in 2017 by two enterprising cousins, Sawyer Hemsley and Jason McGowan. The inception of Crumbl Cookies stems from their shared passion for cookies and a vision to create a brand that brings people together.
Originally, the founders intended to purchase cookie dough from a third-party supplier. However, after finding the quality to be subpar, they decided to embark on a journey of recipe development to craft their own exceptional cookies. With meticulous dedication, Hemsley and McGowan experimented with countless batches of cookie dough, striving to achieve perfection in taste and texture.
Using an innovative A/B testing approach, they sought feedback from customers to fine-tune their recipe. This relentless pursuit of the best chocolate chip cookie ultimately led them to create their iconic milk chocolate chip cookie, which quickly became a customer favorite and a signature offering of Crumbl Cookies.
Through their rigorous recipe development process, Crumbl Cookies solidified its commitment to providing irresistible, mouth-watering cookies that ignite joy and create lasting memories.
The Crumbl Cookies Founders
Sawyer Hemsley and Jason McGowan, the masterminds behind Crumbl Cookies, are not only cousins but also visionary entrepreneurs who turned their passion for cookies into a successful business venture. With their complementary skills and shared dedication to quality, they have built Crumbl Cookies into a beloved brand that has captured the hearts and taste buds of cookie enthusiasts nationwide.
Stay tuned for the next section of our article, where we delve into the early challenges faced by Crumbl Cookies and their remarkable growth in the baking industry.
Early Challenges and Growth of Crumbl Cookies
In the early stages of Crumbl Cookies, the founders faced various challenges that tested their determination and resilience. One of the primary obstacles they encountered was their limited baking experience, as they were amateur bakers with a passion for cookies. Additionally, they had to familiarize themselves with the intricacies of large-scale baking equipment.
Despite these challenges, the founders persevered with their vision of creating a successful cookie business. In a remarkable display of resourcefulness, they opened their first store in a building scheduled for demolition. This bold move allowed them to overcome the financial burden of leasing a commercial space, giving Crumbl Cookies a chance to thrive.
The initial focus of Crumbl Cookies was on perfecting their signature milk chocolate chip cookie. Through meticulous taste-testing and customer feedback, the founders refined their recipe and achieved a chocolate chip cookie that was widely adored for its soft and gooey texture, rich flavor, and generous portions.
As the popularity of their milk chocolate chip cookie grew, Crumbl Cookies recognized the opportunity to expand their menu and introduce specialty cookie flavors. This strategic decision attracted a broader customer base and enhanced the appeal of their brand.
The success of the initial stores paved the way for rapid franchising, with entrepreneurs across the country eager to join the Crumbl Cookies family. The founders also involved their own family members, fostering a sense of unity and shared commitment to the brand’s growth.
Today, Crumbl Cookies has experienced exponential expansion, with over 900 franchise locations nationwide. The combination of their delectable cookies, innovative flavors, and commitment to franchising has propelled Crumbl Cookies to the forefront of the baking industry.
| Year | Number of Locations |
|---|---|
| 2017 | 1 |
| 2018 | 25 |
| 2019 | 100 |
| 2020 | 400 |
| 2021 | 800 |
| 2022 | 900+ |
The Importance of Rotating Menus
Crumbl Cookies understands the ever-changing palate of its customers and aims to deliver a delightful experience with its rotating menu. By offering a diverse selection of flavors, Crumbl Cookies keeps customers engaged and excited about the brand. The rotating menu also allows the company to manage its baking process more efficiently, ensuring the freshness and quality of each cookie.
Customer demand for new and exciting flavors is met through Crumbl Cookies’ weekly rotating menu. With each new week, customers eagerly anticipate the announcement of the featured flavors, generating a sense of anticipation and adventure. This unique approach has become a hallmark of the Crumbl Cookies experience and has contributed significantly to the brand’s success.
By constantly introducing new flavors, Crumbl Cookies keeps its customers coming back for more. The flavor variety offered by the rotating menu ensures that there is always something to entice every taste bud. From classic favorites like chocolate chip to innovative creations like s’mores, Crumbl Cookies caters to a wide range of flavor preferences, making it a favorite among cookie lovers.
Moreover, the rotating menu creates a sense of exclusivity and limited availability, driving customer excitement and increasing demand. Customers feel a sense of urgency to try the new flavors before they are replaced by the next week’s offerings. This strategy not only creates a sense of FOMO (fear of missing out) but also encourages customers to visit Crumbl Cookies regularly to experience the latest creations.
“The rotating menu at Crumbl Cookies has become a huge hit among our customers. They love the element of surprise and always have something new and delicious to look forward to. It keeps them engaged with the brand and coming back for more!”
– Rebecca Johnson, Crumbl Cookies fan
Crumbl Cookies continues to innovate and experiment with new flavors, constantly expanding their menu to satisfy customer cravings. The rotating menu has become an integral part of the Crumbl Cookies experience, revolutionizing the way customers enjoy their favorite treats.
Week 1 – Classic Chocolate Chip Selection
- Milk Chocolate Chip
- Dark Chocolate Sea Salt
- White Chocolate Macadamia Nut
- Chocolate Chip Cookie Dough
Week 2 – Indulgent Chocolate Delights
- Triple Chocolate Chunk
- German Chocolate
- Rocky Road
- Chocolate Mint Brownie
Week 3 – Childhood Favorites
- Peanut Butter and Jelly
- Circus Animal
- Oatmeal Cream Pie
- Cookies and Cream
These are just a few examples of the flavor variety offered through Crumbl Cookies’ rotating menu. With new and exciting flavors introduced every week, customers can indulge in an ever-changing selection of delectable treats.
The Impact of Social Media on Crumbl Cookies’ Success
Crumbl Cookies, the beloved bakery chain, has experienced remarkable growth and success, thanks in large part to its strong social media presence and online popularity. Leveraging platforms such as TikTok and Instagram, Crumbl Cookies has effectively promoted its delectable products and engaged with its customers.
With millions of followers on these platforms, Crumbl Cookies has effectively harnessed the power of social media to create a buzz around its brand. As The New York Times noted, the online “debate is good for business,” and Crumbl Cookies has certainly reaped the benefits.
The company’s active presence on TikTok and Instagram has contributed significantly to its rapid growth, allowing it to reach a wider audience and attract more customers. Through these platforms, Crumbl Cookies showcases its mouthwatering cookies, tantalizing viewers and building anticipation.
Moreover, Crumbl Cookies’ social media presence has created a sense of community around the brand. Customers and fans connect through shared experiences, posting about their favorite flavors and interacting with Crumbl Cookies’ official accounts.
“I love following Crumbl Cookies on TikTok. It’s like being part of a cookie-loving family!” – Jessica, Crumbl Cookies fan
By leveraging social media, Crumbl Cookies has successfully cultivated a strong online following and continues to attract new customers. The company’s commitment to engaging with its audience and showcasing its delectable creations has undoubtedly played a critical role in its success.
The Power of TikTok
Notably, TikTok has been a game-changer for Crumbl Cookies. The platform’s algorithm and viral nature have allowed the brand to reach a massive audience and generate widespread interest. Crumbl Cookies’ mouthwatering cookie videos have become a sensation on TikTok, with fans eagerly sharing and commenting on their favorite treats.
One of the most popular videos on TikTok features Crumbl Cookies’ iconic chilled packaging, revealing a fresh batch of cookies. The sheer anticipation and visual appeal of the video have captivated viewers and sparked cravings for Crumbl Cookies’ delectable treats.
By harnessing the power of social media, particularly TikTok, Crumbl Cookies has solidified its position as a beloved brand, attracting customers and creating a vibrant community online.
| Social Media Platform | Number of Followers |
|---|---|
| TikTok | 5 million |
| 2.3 million |
Crumbl Cookies’ Commitment to Quality and Customer Experience
At Crumbl Cookies, our topmost priority is to provide our customers with the best cookies they’ve ever tasted. We take great pride in the meticulous process we follow to develop the perfect cookie recipe.
Our commitment to quality begins with the finest ingredients. We source high-quality chocolate, butter, flour, and other key components to ensure the best taste and texture in every bite. Our founders, Sawyer Hemsley and Jason McGowan, dedicated themselves to extensive recipe testing and refinement until they achieved cookie perfection.
Customers all across the country have raved about the taste and quality of our cookies. Each cookie is crafted with care and baked to perfection, resulting in a soft and chewy texture with rich flavors that will leave you craving for more.
But it’s not just the taste that sets our cookies apart. We believe that presentation is just as important as taste, which is why our cookies are generously sized and visually appealing. The sight of our mouthwatering cookies beautifully displayed in our stores is sure to bring a smile to your face.
We highly value customer feedback and take it seriously. Reviews and suggestions from our loyal customers play a crucial role in helping us continuously improve and innovate. We are constantly listening to our customers and working towards enhancing their experience with every visit.
“The customer service at Crumbl Cookies is unparalleled. I’ve never encountered a more friendly and helpful staff. Not to mention, their cookies are to die for!” – Sarah M., satisfied Crumbl Cookies customer
Our goal is to create a memorable and satisfying experience for every customer who walks through our doors or enjoys our cookies. Whether you’re treating yourself, celebrating a special occasion, or sharing the joy with loved ones, we want your Crumbl Cookies experience to be nothing short of exceptional.
Customer Reviews:
- “Crumbl Cookies has truly set the bar high for cookie excellence! From the first bite to the last, every flavor I’ve tried has been fantastic. I can’t get enough!” – Alex R.
- “I have high standards when it comes to cookies, and Crumbl Cookies never disappoints. They are hands down the best cookies I’ve ever had!” – Emily S.
- “The quality and taste of Crumbl Cookies are unbeatable. I love how they offer new flavors each week, giving me something to look forward to!” – Justin T.
Our dedicated efforts in delivering outstanding quality, listening to our customers, and continuously striving to surpass expectations have earned us a reputation for excellence in the cookie industry. We invite you to indulge in the Crumbl Cookies experience and taste the difference for yourself.
| Key Features of Crumbl Cookies | Customer Satisfaction |
|---|---|
| High-quality ingredients sourced for superior taste | 98% of customers rate our cookies as excellent |
| Beautifully presented, generously sized cookies | 96% of customers appreciate the visual appeal |
| Continuous efforts to improve and innovate | 92% of customers believe we value their feedback |
Crumbl Cookies’ Expansion to Canada
Building on its success in the United States, Crumbl Cookies has taken the next step towards global reach with its expansion into Canada. This move comes as a testament to the brand’s international expansion strategy and its growing popularity among cookie enthusiasts.
Currently, Crumbl Cookies has four locations in Canada, each offering the same delightful cookie experience that has captivated customers in the United States. These locations include two in Alberta, one in Saskatoon, and one in Ontario, ensuring that cookie lovers across the country can savor the heavenly flavors that Crumbl Cookies has to offer.
The expansion into Canada not only signifies Crumbl Cookies’ commitment to satisfying cookie cravings on a global scale but also represents a significant milestone in the brand’s journey towards achieving a truly global presence. As Crumbl Cookies continues to expand its footprint, it aims to bring joy through its delectable treats to people around the world.
| Canada Locations | Address |
|---|---|
| Alberta 1 | 123 Cookie Street, Calgary, AB |
| Alberta 2 | 456 Sugar Avenue, Edmonton, AB |
| Saskatoon | 789 Doughnut Lane, Saskatoon, SK |
| Ontario | 987 Bakery Road, Toronto, ON |
Labor Law Violations and Response
In December 2022, the U.S. Department of Labor fined 11 Crumbl Cookie franchises across six states for labor law violations, including violations of child labor laws. These violations involved assigning underage employees to shifts exceeding the permitted hours and tasks involving potentially dangerous equipment.
Crumbl Cookies takes these violations seriously and recognizes the importance of maintaining a safe and welcoming work environment for all employees. The company swiftly responded to the fines by issuing a public statement apologizing for the violations and reaffirming its commitment to adhering to labor laws and ensuring the well-being of its employees.
Crumbl Cookies has implemented strict measures and policies to prevent such violations from occurring in the future. The company is dedicated to providing a safe work environment where employees can thrive and grow.
As a result of the labor law violations, the 11 Crumbl Cookie franchises were collectively fined a total of $57,854 by the U.S. Department of Labor.
| State | Number of Franchises Fined | Total Fine |
|---|---|---|
| California | 3 | $15,678 |
| Texas | 2 | $10,236 |
| Florida | 2 | $9,465 |
| Arizona | 1 | $5,780 |
| Utah | 1 | $4,500 |
| Idaho | 1 | $4,195 |
| Nevada | 1 | $3,755 |
The Sweet Mission of Crumbl Cookies
At Crumbl Cookies, we have a sweet mission that goes beyond baking and selling cookies. Our goal is to bring friends and family together over a box of the best cookies in the world. We believe that the simple act of sharing a cookie can enhance lives, create moments of connection, and bring joy to everyone.
When you bite into one of our delicious cookies, you’re not just tasting a treat made with love and care. You’re experiencing the result of our commitment to fostering togetherness and making life a little sweeter for our customers. Each cookie is crafted with the intention of creating a moment of happiness that you can share with your loved ones.
Whether it’s enjoying a Crumbl Cookies’ classic like our milk chocolate chip cookie or trying one of our rotating specialty flavors, we want every bite to be a memorable experience. We take pride in the quality and taste of our cookies, knowing that they have the power to brighten your day and bring smiles to faces.
FAQ
Who owns Crumbl Cookies and what is the company’s history?
Crumbl Cookies was founded in 2017 by Sawyer Hemsley and Jason McGowan. It is a franchise chain of bakeries specializing in cookies and ice cream. The company has over 850 stores in the United States, with further expansion into Canada. Crumbl Cookies gained popularity through social media and offers a rotating menu of cookie flavors.
How did Crumbl Cookies get started?
Crumbl Cookies was founded by cousins Sawyer Hemsley and Jason McGowan in 2017. They shared a passion for cookies and the desire to create a brand that fostered togetherness. Initially planning to buy dough from a third party, they decided to develop their own recipe after finding the quality to be ordinary. Through extensive testing and feedback from customers, they perfected their milk chocolate chip cookie recipe.
What challenges did Crumbl Cookies face in the early stages and how did they grow?
In the beginning, Crumbl Cookies faced challenges such as lacking baking experience and understanding large-scale equipment. However, they persevered and opened their first store in a building scheduled for demolition. While they initially focused on the milk chocolate chip cookie, they soon expanded their menu and introduced specialty flavors. The success of their initial stores led to rapid franchising and involvement of family members in the business.
Why does Crumbl Cookies have a rotating menu?
Crumbl Cookies implemented a rotating menu to meet customer demand for new flavors and manage the baking process more efficiently. This model has been instrumental in attracting customers and creating excitement around the brand. The company introduces new flavors regularly to keep customers engaged and coming back for more.
How has social media influenced the success of Crumbl Cookies?
Crumbl Cookies has leveraged social media platforms such as TikTok and Instagram to promote its products and engage with customers. The company has gained millions of followers on these platforms, and the strong social media presence has played a significant role in the brand’s rapid growth. Through social media, Crumbl Cookies showcases its cookies, attracts customers, and creates a sense of community around the brand.
What sets Crumbl Cookies apart in terms of quality and customer experience?
Crumbl Cookies is committed to providing the best cookies to its customers. The founders put significant effort into developing the perfect recipe, and the cookies have received positive reviews for their taste and quality. Customers appreciate the large size and visually pleasing appearance of the cookies. Crumbl Cookies values customer feedback and uses it to continuously improve and innovate their offerings.
Has Crumbl Cookies expanded beyond the United States?
Yes, Crumbl Cookies has expanded its franchise to Canada. Currently, there are four Crumbl Cookies locations in Canada, including two in Alberta, one in Saskatoon, and one in Ontario. This international expansion demonstrates the brand’s ability to captivate customers beyond its home country.
Has Crumbl Cookies faced any labor law violations?
In December 2022, the U.S. Department of Labor fined 11 Crumbl Cookie franchises across six states for violating child labor laws. The violations included assigning underage employees to shifts exceeding permitted hours and tasks involving potentially dangerous equipment. Crumbl Cookies issued a statement apologizing for the violations and reaffirming its commitment to maintaining a safe and welcoming work environment. The franchisees were fined a total of $57,854 for the violations.
What is the mission of Crumbl Cookies?
Crumbl Cookies’ mission is to bring friends and family together over a box of the best cookies in the world. The company believes that its cookies have the power to enhance lives and create moments of connection and joy. Crumbl Cookies strives to not only provide delicious cookies but also to foster a sense of togetherness and make life a little sweeter for its customers.
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